Remember that scene in Batman where he’s able to see the whole city through people’s cellphones, Mobli CEO and founder Moshiko Hogeg asks me on a visit to his office. “That’s our vision,” he says. “Anything worth seeing has someone there with a camera.”
Mobli, a social video and photo platform, is updating its platform and adding Android and BlackBerry apps to the service it launched on the iPhone in April.
Here’s how it works: Users take photos and videos; the app automatically tags each image with a location (courtesy of Foursquare’s API) and major events in the vicinity. Users can also write tags like “sports” or “football” or “New York Giants” as they see fit. The new version leverages this feature by creating contextually aware filters based on location, date or category. A musician, for instance, could work with the team to create a filter that adds the band logo on photos taken at concerts.
The tagging system enables you to follow specific users, locations and topics. You can also search images for any keyword or place.
“I don’t see it as a photo sharing app,” Hogeg says. “I try to think of it as a place that organizes visual information.”
One day, he hopes that you, like Batman, will be able to see any place where people have smartphones from any perspective using the application. Vice President of Strategy Gil Eyal points to the account of Paris Hilton, one of several celebrities who has set up a presence on the site, as an example.
“It’s not a photo of Paris Hilton,” he says. “It’s a video from Paris Hilton holding a phone at a party. You see what she sees.”
By grouping photos by location, Mobli also works for people who are at the same event in the way that Colorintended. At his wedding, for instance, Hogeg had guests take photos using Mobli that everyone could easily access under its location tag.
Mobli isn’t the first startup to group photos with tags. An app called Badger is structured around a similar tagging system but lacks two things Mobli has: unlimited video and an option to respond with a photo or video.
Both of these contribute to an effect that’s something like an interactive visual diary. And what’s more compelling than someone else’s diary?
During a demonstration at Mobli’s offices, a photo that Eyal posted to his account was viewed more than 300 times and returned more than 20 comments in about 45 minutes. Granted, Eyal has more people following his count than the average user. But the startup’s Google Analytics page backs up the idea that it’s something people want to spend time with.
Mobli gets about 100,000 unique visitors every month. About half of those users are returning visitors, and that half spends more than an hour on the site per visit.
As seen on Mashable.com